Our Village Florist

OBJECTIVE

Craft a fresh identity for Our Village Florist, blending timeless charm with modern elegance.

DELIVERABLES

  • 7+ page branding guidelines:

    • Introduction

    • Logo

    • Color Palette

    • Type Palette

    • Moodboard

    • Icon Set (10)

    • Voice & Tone

    • Applications/Mockups

  • brand board simplifying the booklet

  • site map/site flow (website blueprint)

  • web design + prelaunch (newsletters & social media posts)

VIEW PROGRESS

Timeline & Milestone Checklist

  • GOAL

    Establish the foundation + direction

    TASKS

    • Gather info from client: Kathy Hsing/Our Village Florist.

    • Research competitors, find inspo, and target audience.

    • Define deliverables and confirm approval of the project scope.

  • GOAL

    Define the structure.

    TASKS

    • Create a site map.

    • Create a draft for brand guide.

    • Confirm approval.

  • GOAL

    Develop the visual identity.

    TASKS

    • Define logo do’s & don’t’s and B&W variations.

    • Create color palette options.

    • Create moodboard options.

    • Review and refine based on feedback.

    • Finalize and select a color palette & moodboard.

  • GOAL

    Define the brand's voice/tone and type hierarchy.

    TASKS

    • Choose primary and secondary fonts, establishing font pairings.

    • Write a concise guide for tone, tagline, and key messaging.

    • Finalize typography and brand voice.

  • GOAL

    Design a cohesive set of custom icons for the brand.

    TASKS

    • Develop a set of icons that reflect the brand’s identity (e.g., for use on the website, social media, or product labels).

    • Ensure icons are consistent with the logo and overall visual style.

    • Review and finalize icon designs with the client.

  • GOAL

    Showcase branding elements and visual direction.

    TASKS

    • Curate a collection of imagery for brand use.

    • Design mockups of branding in action (van, bags, stickers, wrapping paper, etc).

    • Finalize imagery direction and applications.

  • GOAL

    Finalize and deliver the brand guidelines in PDF format.

    TASKS

    • Combine all branding elements into a cohesive guide.

    • Proofread and finalize the brand guide.

  • GOAL

    Align the website using the finalized branding.

    TASKS

    • Populate website with photos and contents.

    • Design key pages (Homepage, About, Shop, Contact).

    • Write and finalize content for all pages.

    • Incorporate branding elements and visuals into the layout.

  • GOAL

    Establish Pinterest as an extension of the brand.

    TASKS

    • Categorize and finalize Pinterest boards for visuals.

    • Use boards to create cohesive posts that link back to the website.

    • Include Amazon affiliate links.

  • GOAL

    Wrap up the project and launch the website.

    TASKS

    • Review the website and brand guide for consistency.

    • Post “teasers” of the rebrand for at least 2 weeks - newsletters & social media.

    • Make final edits and get approval from client.

    • Launch the website and share it with the audience.